At , we believe beauty isn’t just skin deep — it’s a reflection of how
you nourish your body, care for your mind, and honor your natural glow.
Founded in 2025 by Shawn Kernaghan, was created to simplify th
e everyday beauty routine with high-quality, science-backed solutions that deliver real results. From , skincare, anti-ageing, and wellness essentials, every product is chosen with intention — to help you feel confident, radiant, and supported at every stage of life
Because when you feel good, you glow differently.
✨ Our Mission
We’re here to make beauty effortless, empowering, and always on your time
Our goal is to help women save time, money, and energy — without compromising on quality or results.
Our Core Values
-
Holistic Wellness — We honor the connection between body, mind, and skin
-
Science-Backed Solutions — Proven ingredients, visible results
Empowerment — Confidence through self-care
-
Transparency — Honest formulas, clear
communication
💬 A Message from Our Founde -
“I created to help women feel seen, supported, and radiant — inside and out. Beauty should never feel complicated or out of reach. It should feel like you.” — Shawn Kernaghan, Founder
-
🕰️ The Journey
-
2023 — Concept born: A vision for holistic beauty with emotional depth
-
Early 2024 — Brand identity crafted: tagline, style guide, and core messaging
-
Mid 2024 — Product curation begins: sourcing science-backed skincare and wellness essentials
-
Late 2024 — Shopify store launched with full homepage and About Us flow
-
2025 — Community building and refinement: expanding collections, deepening trust.
-
📰 In the Press
We’re honored to be featured in the Boston Herald, spotlighting our commitment to empowering women through simplified, science-backed beauty routines. The recognition reflects our mission to help women feel radiant, confident, and supported — inside and out.
“Abeauti.store is changing the face of beauty — literally.” — Boston Herald
-