AtĀ , we believe beauty isnāt just skin deep ā itās a reflection of how
you nourish your body, care for your mind, andĀ honor your natural glow.
Founded in 2025 by Shawn Kernaghan, was created to simplify th
e everyday beauty routine with high-quality, science-backed solutions that deliver real results. From , skincare, anti-ageing, and wellness essentials, every product is chosen with intention ā to help you feel confident, radiant, and supported at every stage of life
Because when you feel good, you glow differently.
āØ Our MissionĀ Ā
Weāre here to make beauty effortless, empowering, and always on your time
Ā Our goal is to help women save time, money, and energy ā without compromising on quality or results.
Our Core Values
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Holistic Wellness ā We honor the connection between body, mind, and skin
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Science-Backed Solutions ā Proven ingredients, visible results
Empowerment ā Confidence through self-care
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Transparency ā Honest formulas, clear
communication
š¬Ā A Message from Our Founde -
āI createdĀ to help women feel seen, supported, and radiant ā inside and out. Beauty should never feel complicated or out of reach. It should feel like you.ā ā Shawn Kernaghan, Founder
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š°ļø The Journey
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2023 ā Concept born: A vision for holistic beauty with emotional depth
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Early 2024 ā Brand identity crafted: tagline, style guide, and core messaging
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Mid 2024 ā Product curation begins: sourcing science-backed skincare and wellness essentials
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Late 2024 ā Shopify store launched with full homepage and About Us flow
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2025 ā Community building and refinement: expanding collections, deepening trust.
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š° In the Press
Weāre honored to be featured in the Boston Herald, spotlighting our commitment to empowering women through simplified, science-backed beauty routines. The recognition reflects our mission to help women feel radiant, confident, and supported ā inside and out.
āAbeauti.store is changing the face of beauty ā literally.ā ā Boston Herald
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